What’s the Perfect LinkedIn Post Size? 2023 Guide for Optimal Image & Video Dimensions

Have you ever wondered why some LinkedIn posts get more engagement than others? One factor that can impact the success of your post is its size. Understanding the ideal post size for LinkedIn, as well as other social media dimensions and social media image sizes, can help increase visibility and reach. This is crucial for effective social media marketing.

Over time, LinkedIn has made changes to their post sizes, including increasing the maximum file size for images and videos, which can greatly impact your social media marketing efforts on this social media platform. Knowing these social media dimensions and how they affect your personal profile or company page, such as the cover photo, can make a big difference in how your posts perform.

Articles, blog posts, or even just regular status updates on LinkedIn, understanding the importance of post size and social media image sizes and dimensions for image posts is key.



LinkedIn Image Sizes for 2023: A Comprehensive Guide

Why Using Correct Image Sizes is Crucial for a Professional Appearance on the Platform

LinkedIn has become an essential social media platform for professionals to connect and network. It’s also a great place to share content, including profile photos and cover photos. However, using incorrect image sizes can make your posts look unprofessional and sloppy, which can harm your personal brand.

Comprehensive List of Recommended Image Sizes for All Types of Posts on LinkedIn in 2023

Here is a comprehensive guide with guidelines for recommended image sizes for all types of posts on LinkedIn in 2023.

Banner Image (Company Page)

  • Size: 646 x 220 pixels

  • File type: JPG, PNG, or GIF (under 2 MB)

  • Tips: Use an eye-catching profile photo that represents your company’s brand and follow guidelines for photos and ads.

Shared Image Post

  • Size: At least 1200 x 627 pixels

  • File type: JPG or PNG

  • Tips: Follow these guidelines to enhance your content and attract more readers. Use high-quality photos and videos that add value to your post, and consider including ads to monetize your content.

Shared Link Preview

  • Size (image): At least 1200 x 627 pixels

  • File type (image): JPG or PNG

  • Tips (image): Follow guidelines for using high-quality photos that are relevant to the post and add value to the content. Consider using Pinterest to promote your images and target ads to reach a wider audience.

Ideal post size for LinkedIn in 2023

Analysis of current trends and data to determine the ideal length for a successful LinkedIn post in 2023

LinkedIn, Facebook, Instagram, Twitter, and Pinterest are essential platforms for professionals, and they have become an integral part of social media marketing. The ideal size of a LinkedIn post is crucial to ensure that your content reaches the maximum audience. According to recent studies, the ideal length for a LinkedIn post should be around 1,300 characters or less. However, this may vary depending on your niche and target audience.

To determine the perfect size for a LinkedIn post in 2023, we need to analyze current trends and data in social media. One way to do this is by analyzing engagement rates with different lengths of posts on Pinterest. Based on recent studies, long-form content tends to perform better than short-form content on LinkedIn, so optimizing your profile image sizes is crucial for maximizing engagement.

Comparison between short-form and long-form content, including pros and cons

Short-form content is easy to consume and might be more suitable for busy professionals who don’t have much time to read lengthy articles. It can also be effective in grabbing attention quickly, especially when following social media post sizes guidelines for a page’s ads. On the other hand, long-form content provides more value by offering detailed insights into a particular topic.

Long-form content typically has higher engagement rates than short-form content because it allows you to provide valuable information that can establish you as an authority in your industry. However, long posts may not always receive high engagement rates if they are not well-structured or visually appealing. To increase engagement, consider incorporating social media sharing buttons, running ads to promote the post, adding videos to enhance the content, and following guidelines for search engine optimization.

Discussion about how to balance text with multimedia elements

When creating a post on LinkedIn, it’s important to follow the social media guidelines and strike a balance between text and multimedia elements like images or videos. Including multimedia elements can help increase engagement rates on your profile and make your ads more visually appealing.

However, it’s essential to follow guidelines when using ads to avoid overloading your posts with too many multimedia elements such as pixels and photo size. This may slow down load times or make them appear cluttered. Always ensure that any images or videos you use are relevant and add value to your content.

Comparison of LinkedIn Post Sizes with Other Social Media Platforms in 2023

Maximum Character Limits Across Various Social Media Platforms

Each social media platform has its unique strengths and weaknesses, including differences in maximum character limits for posts, photo and image sizes, pixels, and video capabilities. Here’s an overview of the maximum character limits and multimedia specifications across various social media platforms:

  • Twitter: 280 characters

  • Facebook: 63,206 characters

  • Instagram: 2,200 characters

  • LinkedIn: 1,300 characters

As you can see, there is a significant difference in maximum character limits across these social platforms. While Twitter only allows up to 280 characters per tweet, Facebook allows up to a whopping 63,206 characters per post. When it comes to photo sharing, it’s important to note that each platform has its own recommended image sizes in pixels.

Content Creation Strategies Across Platforms

These social media platforms also differ in their requirements for photo and video content, as well as image sizes. For instance, Twitter has a smaller image size limit compared to Facebook, which allows for larger and more detailed images. Content creators must consider these differences when creating visual content for each platform. Additionally, concise and straight-to-the-point captions are necessary on Twitter, while Facebook allows for more extensive descriptions to accompany the visual content.

Instagram is a social photo platform that sits somewhere in between Twitter and Facebook; it does not allow long-form content like Facebook but provides enough space for captions that are more detailed than tweets. Additionally, Instagram allows users to share videos and its post size is similar to that of a LinkedIn post.

LinkedIn is another social platform that falls into this category. With a maximum character limit of 1,300 characters per post, it offers ample space for users to share their thoughts or insights while still being concise enough to hold readers’ attention. No photo sizes or pixels are mentioned, but users can still add photos to their posts.

Unique Strengths and Weaknesses of Each Platform’s Character Limit

Each platform’s unique strength lies in its character limit and the sizes of the photo pixels. For instance, social media is the perfect place to showcase your photos.

  • Twitter’s short-form content encourages users to be creative with their words and make every word count, whether it’s in a social post, video caption, or photo description. The challenge is to convey the message using a limited number of pixels while still making an impact.

  • Facebook’s social long-form content allows users to provide detailed explanations or share lengthy stories, along with video and photo options in various sizes.

  • Instagram’s caption length strikes a balance between being concise yet informative for both photo and video posts, regardless of image size or video sizes.

  • LinkedIn’s character limit encourages social professionals to share insightful industry news or personal experiences without going overboard in sizes of pixels or video.

However, these strengths can also be weaknesses.

Best Practices for Optimizing LinkedIn Posts in 2023

Crafting Compelling Headlines

Crafting a compelling headline is crucial to grabbing the attention of your target audience and encouraging engagement. To create an effective headline, consider using numbers or statistics, posing a question, or making a bold statement. Keep it concise and focused on the main message of your post. Additionally, ensure your image size is appropriate and optimize your pixels for maximum impact.

Including Multimedia Elements

Including multimedia elements such as images, videos, and infographics can significantly boost engagement with your posts. Visuals catch the eye and help to break up large blocks of text, making your content more digestible and shareable. Be sure to optimize any visual elements you use by compressing image files and ensuring that videos are high-quality. Additionally, it’s important to consider the size and pixels of your visuals to ensure they load quickly and appear clear on all devices.

Structuring Posts for Maximum Readability

To ensure maximum readability and impact, structure your posts with short paragraphs (1-2 sentences each) that are easy to scan quickly. Use subheadings to break up sections of content and make it easier for readers to find what they’re looking for. Include links where appropriate to provide additional context or resources for interested readers. Pay attention to the pixels and image size to optimize the visual appeal of your content.

By following these best practices when creating LinkedIn posts in 2023, you can increase the visibility of your content and encourage greater engagement from your target audience. Pay attention to the pixels and image size to make sure your content looks visually appealing.



Conclusion on the perfect post size for LinkedIn in 2023

In conclusion, optimizing your LinkedIn posts with the right image sizes and aspect ratios is crucial to stand out from the crowd. As we head into 2023, it’s important to keep in mind that the ideal post size for LinkedIn is 1200 x 627 pixels. This will ensure that your posts look great on both desktop and mobile devices.

It’s also worth noting that getting social media image sizes right is important not just for LinkedIn, but for all social media platforms. By following best practices and using high-quality images with the correct pixel dimensions, you can increase engagement and drive more traffic to your website.

It’s clear that each platform has its own unique requirements, including pixels and image size. However, by focusing on creating visually appealing content that resonates with your audience, you can achieve success across all platforms.

To optimize your LinkedIn posts in 2023, be sure to follow best practices such as using high-quality images with the right size and pixels, including a clear call-to-action, and testing different formats to see what works best for your audience.

Remember to keep Google E-A-T concept in mind when creating content – expertise, authoritativeness, and trustworthiness are key factors in building a strong online presence. Additionally, pay attention to the image size and pixels to ensure optimal display.


Q: Can I use any image size for my LinkedIn posts?

A: While you technically can use any image size for your LinkedIn posts, it’s recommended to use an image size of 1200 x 627 pixels to ensure optimal display on both desktop and mobile devices.

Q: How do I know if my images are high-quality enough?

You can check the resolution and size of your images by viewing their properties or metadata. Ideally, images should have a minimum resolution of 72 DPI (dots per inch) and be saved in a web-friendly format such as JPEG or PNG. It’s also important to consider the number of pixels in your image to ensure it displays properly on various devices.

Q: Can I use stock photos for my LinkedIn posts?

A: Yes, you can use stock photos as long as you have the appropriate license to do so. However, it’s important to consider the pixels and size of the image to ensure it fits well with your post. Using original images or custom graphics can also help your posts stand out and better reflect your brand.

Q: How often should I post on LinkedIn?

It’s recommended to post on LinkedIn at least once per week to maintain an active presence and engage with your audience. However, the frequency of your posts may vary depending on your industry and audience. When posting, make sure to pay attention to the pixels and image size to ensure the best quality for your content.

Q: What are some best practices for writing effective call-to-actions on LinkedIn?

Effective call-to-actions on LinkedIn should be clear, concise, and action-oriented. Use strong verbs such as “register,” “download,” or “subscribe” to encourage users to take action. Including a sense of urgency or exclusivity can help drive conversions. It is important to also consider the pixels and image size of any visuals used in the call-to-action to ensure optimal display.

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