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What’s the Best LinkedIn Post Type in Q4? The Ultimate Guide!

Picture this: you’ve spent hours crafting a brilliant post on LinkedIn for social media marketing, only to find that it gets lost in the vast sea of content on social media platforms. To stand out and establish thought leadership, consider using multi image posts. Frustrating, right? Well, fear not! If you’re looking to boost your visibility and engagement on LinkedIn, consider using the best posting form for content marketing on social media platforms like LinkedIn. Look no further than your company page.

In today’s digital landscape, using relevant keywords in your LinkedIn posts is crucial for improving search engine ranking. This is especially important for content marketing and social media strategies. By incorporating these keywords into your company page and personal profile, you can increase visibility and reach a larger audience. By strategically incorporating targeted keywords into your social media content, you can increase the chances of your posts being discovered on platforms like LinkedIn. This is especially important for your LinkedIn feed and articles, as it can help attract potential connections and employers. But that’s not all – incorporating backlinks to authoritative websites within your content marketing posts can also provide a significant boost to your SEO efforts on social media platforms like LinkedIn. This applies to both LinkedIn articles and your LinkedIn page.

So buckle up and get ready to embark on a journey towards maximizing the impact of your LinkedIn presence through content marketing, personal profile optimization, company page enhancement, and social media integration. Stay tuned!

Introduction: The Ultimate LinkedIn Post Type Guide

Discover the various types of content you can post on LinkedIn to engage your audience.

LinkedIn offers a variety of social media content types that you can use for Facebook, Instagram, and marketing purposes to connect with your audience and make an impact. Here are some options to consider:

  • Top Tips for Content Marketing on Facebook: Text Posts Share your thoughts, insights, or ask questions using plain text for effective content marketing on social media. This is a simple yet effective way to start conversations and engage your network on social media. Use these top tips for LinkedIn text posts and LinkedIn posts.

  • Images and videos: Visual content catches the eye and helps convey your message in a more engaging manner. Whether it’s a video or an image, incorporating your logo into your social media profiles can enhance your brand presence. You can share infographics, quotes, or even behind-the-scenes snapshots on social media, specifically on LinkedIn posts. This type of LinkedIn content can be shared on your profile.

  • Videos: Short videos are gaining popularity on LinkedIn. LinkedIn posts on social media allow you to showcase your expertise, share tips, or provide valuable insights in a dynamic and engaging format, including video content.

  • Documents: If you have longer-form content like eBooks or whitepapers, you can upload them as documents on LinkedIn, a social media platform known for its professional profiles and video capabilities. This allows you to provide valuable resources directly within the social media platform, such as LinkedIn posts. You can showcase your logo and optimize your profile.

Learn how different post types can help you achieve specific goals on the platform.

Each type of post on social media serves a different purpose and can help you achieve specific goals on LinkedIn. Whether it’s updating your profile, sharing images, or optimizing image sizes, these strategies can help you connect with people and enhance your online presence.

  • Text posts are great for sparking discussions and getting people talking about important topics in your industry on social media. Make sure to optimize your social media profile by using the correct image sizes and format.

  • Images on social media profiles attract attention from people and make it easier for them to quickly digest information of different sizes.

  • Videos on social media are highly engaging and can help establish yourself as an authority in your field. By sharing videos on your profile, you can connect with people and increase the reach of your LinkedIn posts.

  • Documents are a valuable addition to your social media profile. They allow you to showcase your expertise and add value to people’s professional lives. These resources help enhance your image and provide in-depth information to your audience.

Understand the importance of choosing the right post type based on your target audience and objectives.

When deciding which post type to use on social media, consider both your target audience and the objectives you want to achieve for your profile. It is important to think about how people will perceive your image on social media when choosing the right post type.

  • Think about what kind of social media content, such as images and profiles, will resonate with people in your audience. Are people more likely to engage with text-based posts on social media or prefer visual content?

  • Consider what goals you want to accomplish through your social media posts. Ensure that your profile image represents the image you want people to have of you. Do you want to increase brand awareness on social media, drive traffic to your website, or generate leads from people who view your social media profile image?

By understanding your social media audience and objectives, you can choose the most effective post type that aligns with your goals and resonates with people on your target audience’s profile image.

Types of LinkedIn Content to Post

If you’re wondering what’s the current best posting form on LinkedIn, let’s dive into the different types of content you can share on this professional networking platform. From social media profiles to images, it’s important to know the right sizes for each. To make things easier, we’ve created an informative image that visualizes the different profile sizes for social media.


LinkedIn allows you to publish articles directly on the platform, giving you a chance to showcase your expertise and share valuable insights with your social media network. It’s important to optimize your profile image sizes for better visibility and engagement on the platform. Articles are great for in-depth discussions and can help establish you as a thought leader in your industry. Additionally, including relevant images in your articles can enhance the overall reading experience and attract more readers of all sizes.


Videos and images have become increasingly popular on LinkedIn, as they grab attention and drive engagement. You can share video ads, video carousels, or even embed videos from external platforms like YouTube or Vimeo. Additionally, you can also share image ads, image carousels, or even embed images from external platforms like Instagram or Shutterstock. Just make sure to optimize your videos and images for LinkedIn by using the recommended sizes and ratios.


Visual content is always eye-catching, so consider sharing image posts on LinkedIn. You can use images to promote events, highlight achievements, or simply add visual appeal to your posts. Remember to use high-quality images and pay attention to the recommended image sizes.


If you have relevant documents such as whitepapers or case studies, don’t hesitate to upload them on LinkedIn. Additionally, make sure to include an image with your documents for maximum impact. Documents, including image files, provide valuable resources for your network and can help establish credibility.


Engage your audience by creating polls on LinkedIn. This interactive feature allows you to gather opinions and insights from your connections while encouraging them to participate in conversations. With the addition of an image, you can enhance the engagement and visual appeal of these discussions.

By exploring these different content formats—articles, videos, images, documents, and polls—you’ll be able to diversify your engagement opportunities on LinkedIn. Experiment with various types of content, including images, and see which ones resonate best with your audience.

LinkedIn Content Ideas

To stay ahead of the curve on LinkedIn in 2023, it’s crucial to explore trending content ideas that are specifically tailored for the platform. This includes incorporating engaging images into your posts. By showcasing your expertise, industry knowledge, and thought leadership through innovative ways that engage your audience and align with current market trends, you can effectively communicate your message. An image can be a powerful tool in achieving this goal.

Explore Different Content Formats

LinkedIn offers various content formats, including images, to help you stand out from the crowd. Consider experimenting with these options:

  • LinkedIn Articles: Write long-form articles to share in-depth insights, valuable information, and image with your connections.

  • LinkedIn Text Posts: Craft short and snappy text posts to spark discussions and gather opinions from your network. Enhance your posts with an attention-grabbing image.

  • LinkedIn Stories: Share behind-the-scenes glimpses or quick updates through temporary stories that disappear after 24 hours. These stories can include an image.

  • LinkedIn Polls: Engage your audience by creating polls that encourage them to express their opinions on relevant topics. With the addition of images, you can further enhance the visual appeal and engagement of your polls.

Leverage Video Content

Video and image continue to be powerful tools for capturing attention and conveying messages effectively. Utilize video content on LinkedIn to make an impact:

  • LinkedIn Native Videos: Upload videos directly to LinkedIn’s platform instead of sharing YouTube links. With LinkedIn Native Videos, you can easily share your image content on LinkedIn without relying on external platforms like YouTube. Native videos with engaging image tend to perform better in terms of engagement.

  • Live Video Streaming: Go live on LinkedIn to interact with your audience in real-time and enhance engagement through the use of images. This format allows for immediate feedback and fosters a sense of authenticity, making it perfect for sharing and receiving feedback on images.

Tailor Your Content for Your Audience

Understanding your target audience is essential when creating engaging content that includes images. Keep these tips in mind:

  • Know Your Niche: Identify the specific interests and pain points of your target audience within your industry image.

  • Stay Relevant: Align your content with current market trends and timely topics that resonate with your audience. Incorporate relevant keywords to optimize the visibility of your image.

  • Provide Value: Offer practical tips, actionable advice, or thought-provoking insights that benefit your viewers. Additionally, include relevant images to enhance the overall experience and engagement.

By exploring these content ideas on LinkedIn, you can elevate your online presence, establish yourself as a thought leader, connect with your audience in meaningful ways, and enhance your image.

Maximizing Burstiness and Perplexity in LinkedIn Post Outline

To create a captivating LinkedIn post, it’s crucial to understand the concepts of burstiness and perplexity. Adding an eye-catching image can enhance the post’s appeal and engagement. Burstiness, or incorporating variety into your post outline, is essential for engaging readers. Perplexity, on the other hand, keeps readers engaged throughout the entire post by introducing intriguing elements. The use of images can greatly enhance both burstiness and perplexity in blog posts. By effectively balancing both burstiness and perplexity, you can create a compelling outline that captures attention and maintains interest. This can be achieved by incorporating an image into your outline.

Incorporating Burstiness (Variety) in Your Post Outline

Burstiness is all about adding variety to your LinkedIn posts, including using different types of image content. Here are some strategies to incorporate burstiness and image into your post outline.

  • Use different types of content: Mix up your posts by including text, images, videos, infographics, or even polls. This variety keeps readers interested and engaged.

  • Vary the length: Experiment with shorter posts that get straight to the point and longer posts that provide more in-depth information. Also, consider using an image to enhance your content. This helps cater to different reading preferences.

  • Include anecdotes or personal stories: Sharing personal experiences adds authenticity, relatability, and an image to your posts.

Techniques for Perplexity (Intrigue) Throughout Your Post

Perplexity, along with captivating images, is essential for maintaining readers’ interest from start to finish. Consider these techniques:

  • Ask thought-provoking questions: Start your post with a question that piques curiosity or challenges conventional thinking.

  • Use cliffhangers: Tease upcoming information or insights at the end of each section, leaving readers eager for more.

  • Employ storytelling techniques: Craft narratives that unfold gradually throughout the post, revealing key points along the way.

Creating a Compelling Outline with Burstiness and Perplexity

To create an effective outline that balances both burstiness and perplexity:

  1. Start with an attention-grabbing introduction: Hook readers from the beginning with a compelling opening statement or intriguing question.

  2. Incorporate varied content formats: Alternate between text paragraphs, bullet points, images, and videos to keep the post visually appealing and engaging.

  3. Structure your post with a logical flow: Divide your content into sections or subheadings that guide readers through the main points, ensuring clarity and coherence.

  4. End with a strong conclusion: Summarize the key takeaways and leave readers with a call to action or further discussion.

By incorporating burstiness and perplexity into your LinkedIn post outline, you can create content that captivates readers’ attention, keeps them engaged throughout, and ultimately drives meaningful interactions and connections.

Crafting a Reader-Friendly LinkedIn Blog Post Outline

Essential Tips for Structuring a Reader-Friendly Blog Post Outline on LinkedIn

Crafting a reader-friendly blog post outline on LinkedIn is crucial to engage your target audience and make your content easily digestible. Here are some essential tips to help you structure your outline effectively:

  1. Create Clear Sections with Concise Headings: Divide your blog post into clear sections, each with a concise heading that accurately reflects the content within. This helps readers navigate through your post seamlessly and find the information they need.

  2. Utilize Formatting Techniques: Incorporate formatting techniques like bullet points or numbered lists to enhance readability and comprehension. These techniques break up long paragraphs, making it easier for readers to scan through key points quickly.

  3. Keep it Simple: Use simple language and avoid jargon or complex terms that may confuse your audience. Remember, you want to communicate your ideas clearly and concisely.

  4. Provide Options for Readability: Consider using different formatting options such as bold text, italics, or underlining to highlight important information or key takeaways in your blog post.

  5. Add Alt Text for Visual Content: If you include images or other visual content in your LinkedIn blog post, don’t forget to add alt text descriptions. Alt text provides context for visually impaired readers who rely on screen readers to access online content.

By following these tips, you can create a reader-friendly blog post outline that captures the attention of your audience and keeps them engaged throughout their reading experience on LinkedIn.

The Power of Effective LinkedIn Posting

Congratulations! You’ve now gained valuable insights into the world of LinkedIn posting. By understanding the different types of content you can post, generating fresh ideas, and structuring your posts effectively, you’re well on your way to mastering the art of LinkedIn engagement. But remember, it’s not just about posting; it’s about connecting with your audience and building meaningful relationships. So, take what you’ve learned here and put it into action. Start experimenting with different post formats, be authentic in your messaging, and engage with others in a genuine way. With consistency and perseverance, you’ll unlock the true power of effective LinkedIn posting.

Now that you have the tools to succeed on LinkedIn, it’s time to take action. Start by implementing what you’ve learned in this guide and observe how it affects your engagement and connections on the platform. Remember to stay true to yourself and provide value to your audience through insightful content. Embrace the burstiness and perplexity that comes with crafting compelling posts that leave readers wanting more. So go ahead, dive into the world of LinkedIn posting with confidence – success awaits!


How often should I post on LinkedIn?

Consistency is key. Aim for a frequency that works best for you while ensuring quality over quantity. Posting 2-3 times per week is a good starting point to maintain an active presence without overwhelming your audience.

Can I use emojis in my LinkedIn posts?

Absolutely! Using emojis can add personality and make your posts more visually appealing. However, use them sparingly and ensure they align with your professional brand image.

Should I only share my own content or also curate from others?

While sharing original content is important for showcasing expertise, curating relevant content from others can demonstrate industry knowledge and foster engagement within your network. Strive for a balance between self-promotion and sharing valuable insights from others.

How can I engage with my audience on LinkedIn?

Engagement is crucial for building relationships on LinkedIn. Respond to comments on your posts, ask questions to initiate conversations, and actively participate in relevant groups and discussions. Remember, it’s not just about broadcasting; it’s about creating a dialogue.

Is it necessary to have a premium LinkedIn account for effective posting?

While a premium account offers additional features and benefits, you can still achieve success with a free LinkedIn account. Focus on creating compelling content and engaging with your network before considering an upgrade.

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I got 4,891 views, 62 reactions, 55 comments and 4 shares after the first time I used LinCreator.

Dennis C

Dennis C

Senior Consultant

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Jo-Ann D. R

International Keynote Speaker

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Sr. Business Relationship Manager

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Stewart A.

Radio Show Host

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Heather H

LinkedIn Marketing Consultant

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Meredith A

Professional Speaker & Author

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Morris S

CFO & CTO Consultant

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Jacob R

Jacob R

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